Influencers. That seems to be the new thing. And, if I am being honest, I hate the term “influencer.” I mean what does that really mean? Especially in this day and age, it seems as if everyone has become an influencer, and that those who are not influencers strive to become influencers or strive to become Instafamous. People want free things, they want the perks without doing any of the work. The way I feel about it is the way supermodels must have felt about celebrities in the 90’s. For a time, supermodels, Naomi Campbell, Gia, Tyra Banks and Cindy Crawford graced numerous magazine covers. They were the “It girls” of pop culture. And then all of a sudden, celebrities began gracing the covers of magazines, especially in the 90’s. You couldn’t escape it, no matter where you turned. Just always Britney Spears, Hilary Duff, Nsync, Janet Jackson, Paula Abdul, New Kids on the Block, New Edition. And in spite of this, after a while, the market just became very saturated. It was too much, too soon and all at once, that we as a society could not absorb all of it. We were simply overwhelmed by all of the information we were getting.
And then, I remember when blogs first came out, they were few and far between. Nevertheless, people had started saying that becoming a blogger made everyone a writer, and that it did. It gave people a new platform to write and to offer their thoughts. And now, in this day and age their are hundreds of thousands of blogs and bloggers out there. On any topic you might imagine, offering their expertise. Take travel for instance, you have a blog about travel. You can find information on any type of travel that you might imagine. Travel tips, travel hacks, adventure, outdoor travel, solo travel, group travel, luxury travel, budget travel, backpacking travel. You name it, it is out there on the web. And the same would go for cooking or camping or hiking or whatever hobbies interest you. If blogging makes everyone a writer, then who are the real writers anymore?
When I was growing up, I wanted to be famous, like Britney Spears and Janet Jackson. They influenced me. And Paula Abdul. They were the ones that made me consider being an entertainer as a possible career choice.
And then, years and years later, Instagram came around. Now, I was on Instagram from the very beginning. Who knew you could get famous off of Instagram? And suddenly people did. And those “influencers” started getting free things, or getting paid tons of money just to talk about or reference someone’s product. But, then my question to you is…with so many influencers around now, how can anyone truly influence?
I can speak a few things with my truth. Now, of course I follow a lot of travel bloggers on Instagram, but rarely has a travel blog inspired me to travel somewhere that was not already on my list. It may aid it a little bit, and factor into my decision making somewhat, but it has not been the sole reason for me to make all my travel decisions. So how influential can it really be? Not once have I ever wanted to enter one of these Instagram giveaways. They have never really appealed to me.
Blogging has made everyone a writer and Instagram has made everyone an influencer. If everyone is an influencer, they start to loose their influence. We are nearing the end, and soon it won’t matter how many likes or retweets or shares you had. At the end of the day, it is all about content.
Comment below. I would love to know your thoughts on this topic.